Working notes from the studio
Practical writing on web, app and growth.
Field notes from real projects — Webflow, WordPress, FlutterFlow, conversion, SEO, AI search and the connected systems behind ambitious businesses.
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Web Design
Webflow vs WordPress in 2026 — how to pick
An honest framework for choosing between the two platforms based on what your business actually needs, not what an agency prefers to sell.
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App Development
Shipping an MVP in FlutterFlow — what to skip
The fastest path to a real, install-able app on both stores. What's essential, what can wait, and what tends to kill MVP timelines.
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SEO
AEO and GEO, explained without the hype
What AI-search optimisation actually is, what it isn't, and the small set of changes that genuinely move the needle right now.
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More guides coming — subscribe to the newsletter (coming soon) or check back. New articles every 2–3 weeks.
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